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For vehicle rental operators, winter is more than just another season. It brings unpredictable road conditions, higher maintenance demands and customer concerns over safety. In North America alone, winter weather contributes to over 500,000 road accidents annually, according to the Federal Highway Administration. In the UK, icy-road conditions led to 1,936 road casualties in 2023, including 18 fatalities, based on Department for Transport accident records. For vehicle rental

OEMs (Original Equipment Manufacturers) are no longer just builders of cars but are increasingly becoming mobility providers. Beyond manufacturing, OEMs now operate courtesy-vehicle programmes, subscription models, EV test-drive fleets and other mobility services as part of a broader service ecosystem. This shift turns idle inventory into an active component of a connected mobility network. There is a compelling business case for OEMs to embrace this role: Monetise idle vehic

In today’s fast-evolving mobility landscape, businesses are under increasing pressure to digitise operations, meet changing customer expectations and adopt sustainable models. Among the rising technology leaders driving this change, Coastr has emerged as a standout name. Recently, Research.com , one of the most trusted platforms for software and industry evaluations, recognised Coastr for its innovation, performance and customer-focused approach in the vehicle rental software